Unfortunately, we see it all too often – that old outdated website that a company feels that's all it needs to represent it on the Web.
A website is a dynamic part of your business and it needs to be treated accordingly. Is there any other aspect of your business that you would let continue or exist without any improvement or at the very least continue to perform at least as well as when you implemented it?
If you had a salesperson that sold well at first, but never learned your newest products and services and never sold them, would you keep them around? Probably not, you'd most likely replace them or at the very least, spend time figuring out what it would take them to get up learn and sell everything you had.
Maybe you have a piece of office equipment - perhaps a computer or a printer that just doesn't seem to keep up with the growing needs of your business. If it was great when you bought it, but now you seem to do more waiting than typing, wouldn't you call a tech to come in a take a look or maybe just get a new one?
CNET states a typical PC should give you 3 to 5 years of good use before you need to look for a replacement or upgrades. Per the EPA, cell phones are only used for an average of 18 months before they're replaced. Kelly Blue Book states Americans are holding on to their cars longer than ever - 4.75 years. So, with that in mind, it seems silly that a company could expect a website built in 2003 to continue to adequately represent their company.
More often than not, your company's website is the first impression any potential client would have of your business. Even more so, your website needs to do more than just look good; does your site effective help convert visitors into business?
There are many benefits to upgrading your website.
Modern website content management systems can save you time and money. Wouldn't it be nice to have your own marketing team update content on your site instead of paying a web developer for every change?
Refreshing your website on a regular basis demonstrates your business is successful, despite the downturned economy. Perception of colors, fashion and styles change- you have to keep up with more than just your clothes. While your competitors have either stagnant sites or sites they're scrambling to update, wouldn't now be the perfect time to fly past them and absorb they're market share with a fresh new look?
You can re-focus your website to better suite your clients. During the redesign process we figure out what was lacking in the older version and make sure to make your site is as profitable as possible.
You can reach new customers. Outdated sites don't frequently display well in mobile devices or modern browsers. Technologies like Adobe Flash have all but gone the way of the dinosaurs in the modern web development as they're not compatible with several very popular modern browsing devices. You wouldn't want someone finding a big red "X" where critical information about your business is supposed to be, right?
You company can rank higher with Google and Bing. Search engines are constantly evolving to bring their users better results. A redesign can optimize your site to more effectively work with search engine "bots" and help them find what they're looking for.
The time has come!
Chances are that if you haven't done anything to your site in the last year or so, it's time to update.
CreativeSights can help. Contact us today and schedule a review so we can improve that website that might not be doing everything it can for your business.