How your website ranks on search engines is important to your business, but the specific details about how this happens is a trade secret of search engine companies (Google, Bing). Not unlike other ideas and concepts that people don't really understand, there are excessive amounts misinformation and myths about search engine optimization (ranking higher on search engines) floating around. Unfortunately, many of these myths get passed around as true.
Many inexperienced internet marketers and website designers love to proclaim that “Google Loves Wordpress”. Beware - this is a myth.